The Challenge:
Show the importance of accuracy in a bill of lading, and how World Wide Express can help your business

The Solution:
World Wide Express is a 3rd Party Logistics provider for shipping goods. A bill of lading is a detailed list of a shipment of goods in the form of a receipt given by the carrier to the person consigning the goods.

The client needed us to educate the user on the issues that could arise from an incorrect bill of lading, and to reassue them that World Wide Express offered solutions to make the process simple and reliable.

We created this fun animated video in house using the client's iconography as a starting point for bringing the message to life. I storyboarded the scenes and provided art direction and animation notes for our motion graphics team, while creating a few extra visuals in the client's style to help flesh out the story.

The mix of vector animation and live action footage leveraged the client's preferred use of brand imagery, and the crisp pace and upbeat music was ideal for them to help make the content informative and entertaining.

This project was completed while working at The Mx Group.