The Challenge:
Show all the benefits that US Cellular Fleet Management has to offer.

The Solution:
US Celluar Business offers a wide range of solutions for a variety of businesses. Fleet Management allows businesses of all sizes to monitor and track activity within their fleet vehicles. From monitoring engine conditions for maintenance schedules to tracking speed, to keep tabs on cargo temperature, Fleet Management gives users the power of data to better manage the vehicles their businesses rely on.

Our client asked for a video to help explain all this, and to show it in a technical way. To reach this goal, I collaborated with my copywriting partner to develop a script and storyboards that would showcase the many featured the cleint wanted to include. I used the client's brand colors as a starting point, but leaned on 3D animation for the medium, allowing use to create any vehcile and environment we wanted. This was important since US Cellular predominantly serves rural areas, but was making inroads into small cities as well.

I worked with our motion graphics team to establish the art direction and animation key frames, then provided direction as scenes were developed. The final video takes the user on a journey from the city to the country and back again, while experiencing all the benefits of US Cellular Fleet Management.

This project was completed while working at The Mx Group.