The Challenge:
Create a brand video to introduce the launch of US Cellular 5G

The Solution:
US Cellular was upgrding their network to 5G and wanted an exciting way to showcase all the possibilities that were available for their customers with this new capability. This launch was very important since US Cellular services a lot of rural areas where high speed internet is not available, so their 5G service would be life changing for many people in those areas.

This was an exiciting opportunity, but not without its challenges. There was no budget for a shoot, so all the footage needed to be stock. We based the script around the various lines of business that US Cellular serves -Field Services, Public Safety, Healthcare, and Education. Then, I storyboarded the video using stock footage frames so we would be assured the visuals delivered what the client wanted and we would have as cohesive of a look as possible.

Lastly, we needed a look to convey the ample coverage that 5G would provide, so I helped to develop the look of the "network" that is seen throughout the video.

We produced this longform 2 minute spot along with a :30 and :15 for US Cellular to feature during launch online an in media buys.

This project was completed while working at The Mx Group.