The Challenge:
Create digital executions for a pitch on promoting the SI Swimsuit Issue

The Solution:
Use the biggest trends of 2010 to put bikinis everywhere.

While this was a fun pitch to work on, the goal of taking a print institution and making it come to life in digital was no small feat.

With smart phones and social media starting to really take off at this time, the executions lended themselves to things like QR Code scanning, Augmented Reality, and Alternate Reality Gaming.

This project was completed while working at Critical Mass.