The Challenge: Educate and excite both customers and dental professionals about Smile Direct Club's services.

The Solution:
Smile Direct Club was a tele-dentistry company that provided customers with aligners to improve the position of their teet. Their audience was comprised of two groupd. First, was cusotmers looking for a lower cost alternative to braces or more expensive aligners. The second group was dentists, who were sought after to be memebers of the Partner Network to help sell SDC treatment to patients.

Our assignment was to create digital assets for both audiences. This included email streams to build awareness and drive interest, and patient focused web pages to answer questions on pricing and process. We also created banners ads for both patients and prospects in the Partner Network and Social Media content for both groups well. Lastly we created sales materials for reps to use on visits with Dentists to help them promote the potential of joining the Partner Network.

This project was completed while working at The Mx Group.