The Challenge:
Show the future of how travelers will be planning, experiencing, and sharing their trip to Sin City.

The Solution:
The Las Vegas Convention and Visitors Authority (LVCVA) is the driving force for tourism in Sin City. This particular project was part of a larger initiative to show the LVCVA a three year vision for overhauling their site content and user experience.

The “Roll Your Own Vegas” App was born from the insight that there is no single type of visitor to Las Vegas. From the Bachelor Party, to the Suburban Moms out for a Girls’ Weekend, to the Empty Nesters who have not been to Vegas in 25 years, they all need flexible mobile tools to enhance their experience.

This project was completed while working at Critical Mass.