The Challenge:
Create a new logo and type lockup for an up and coming craft brewery

The Solution:
Update their existing logo to have a fresh look and not deviate too far from their Norweigan roots

Pulpit Rock Brewing Company was looking for an updated logo that retained the viking ship and hand drawn feel of their existing logo. They wanted something simple, yet detailed. Lots of pencil sketching gave way to iterations in vector form until we arrived at the final label shown in blue here.

Facebook was the obvious executional choice here to leverage each users friends list and wall posts for maximum exposure with minimal effort.