The Challenge:
Create mood boards for a pitch to demonstrate how consumer engagement with the product line could evolve.

The Solution:
The client was looking for ideas on how they could better serve their customers, not only from a customer service standpoint, but from a hands on, DIY approach to kitchen and bath remodeling as well. I created these mood boards to help pique their interest in the ways emerging technology and the rise of HGTV programming could help elevate the brand in the eyes of consumers.

This project was completed while working at Critical Mass.