The Challenge:
Manage the creation of multiple model year updates along with creating new promotional pieces for various sections of the site.

The Solution:
Automotive web sites, just like vehicles themselves, need quality maintenance to keep running smoothly. For Infiniti, I was tasked with managing two designers, plus off-shore production to perform simultaneous vehicle updates (retouching photos, creating new assets) across Infinit's entire vehicle lineup.

At the same time, the creation of new homepage promos, offer landing pages, and site optimization was also needed. I was hands on as well as managing others in this capacity.

This project was completed while working at Critical Mass.