The Challenge:
Create a new vehicle microsite specifically targeted for the iPad in five weeks. Without any assets to work from.

The Solution:
Infiniti was about to launch their first hybrid vehicle, and they wanted to take advantage of the relatively new iPad as the platform to use at the autoshow unveilings.

Creative assets did not exist - there was no vehicle photography as everything was done with CGI. Any concept we created would need CG renderings of the vehicle at the angles we needed and composting into CG environments. We worked with a CG Vendor to create predetermined angles and environments to tell the story we wanted - one of Performance and Efficieny.

At the same time, we had to retouch some existing interior CG shots to match the specs of the new vehicle, and create custom illustrations and animations to help tell the technical side of the story. My role was to design the site, and art direct the technical animations and retouching.

This project was completed while working at Critical Mass.