The Challenge: Create a unique direct mail piece to edudate customers on a new line of water pumps.

The Solution:
Grundfos makes water pumps for a wide range of applications and industries. When introducing the newest version of their popular CR pumps, they wanted a piece that would show customers exactly what made these pumps new and improved.

A unique tri fold video mailer was the answer. We used striking 3D renderings to highlight the sleek design and construction of the pumps. A four part video was used to educate users on the internal workings of the pump to highlight efficiency and overall functionality.

The mailer built awareness and helped drive interested customers to a landing page where they could sign up to connect with a Grundfos sales representative.

This project was completed while working at The Mx Group.