The Challenge: Introduce the cannabis industry to Grundfos in a bold and unexpected way

The Solution:
The cannabis industry is a difficult one to find success in. Not only is cannabis a finicky plant to grow, requiring exacting conditions, but entrepreneurs also face a slew of other challenges — constantly changing regulations and laws, exorbitant taxes, and huge market fluctuations.

Grundfos, a water pump solutions company, was looking to break into this rough and tumble industry and needed a marketing campaign that would increase brand awareness for this relatively unknown player.

The THC campaign showed growers how Grundfos could help them regain control over some of the factors that, up until then, had been working against them.

We moved our audience through a thoughtfully planned messaging and media journey, drawing them in with a beautiful and engaging platform message, then following it up with more detailed information on Grundfos product offerings and benefits.

This project was completed while working at The Mx Group.