The Challenge:
Create a social concept for gathering friends together to participate in "National Happy Hour".

The Solution:
Budweiser was looking to get people out to meet up for fun, based around their "Grab Some Buds" campaign. The concept shown here was a Some e-Cards style approach that allowed users to caption vintage Budweiser ads with various witty sayings as an invite, and then share that invite with five friends.

Your Six-Pack would then meet up at "National Happy Hour" to partake in some good friends, good times, and a few cold ones.

Facebook was the obvious executional choice here to leverage each users friends list and wall posts for maximum exposure with minimal effort.

This project was completed while working at Critical Mass.