The Challenge:
Create the next generation of Do It Yourself gearheads.

The Solution:
Valvoline is a brand with almost 150 years of tradition behind it. To keep going, they had to break through to a younger audience and get them hooked on getting their hands dirty while performing their own vehicle maintenance.

Enter Brandon and The Frog - an original 4 part web series of basic car maintenance meant to educate and entertain, and remove some of the apprehension about working on your own car.

The videos were promoted through a car blog/entusiast network via banner ads, pre-roll and in show mentions. A new episode was released every two weeks over a two month period. We got close to a million impressions on media and almost 20,000 views on YouTube.

This project was completed while working at Critical Mass.